Effective communication is essential to the work of a school leader. It becomes even more important during a substantive change effort. During such efforts, most communications will be aimed at (1) mobilizing and focusing the time and energy of everyone within the school, and (2) developing and maintaining positive relationships and information flow to external stakeholders and resource providers.

A leader's role involves collecting and distributing information. It is tempting but shortsighted to pay more attention to sending information than receiving accurate information. The phrase "gathering intelligence" is a reminder that listening is an important part of intelligent decision making. An accurate reading of the situation is essential to selecting the most viable alternatives.

In short, open communication channels are essential when implementing any kind of change. A well-conceived, proactive communication plan that provides ample time for dialogue can put school leaders in a better position to make good decisions.

Here are some resources to help school leaders develop and carry out a communication plan.

Resources

Excerpt on Internal Communication

Learning for Understanding in Individuals and Organizations, by David Perkins McREL 1998 Fall Conference Keynote Session